Educating Clients about Information Architecture
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“I often tell clients that IA [information architecture] establishes the baseline, or foundation, for a solid site structure. It helps create the traffic patterns and navigational routes that get the customer from A to B in language that is helpful and easy to understand. In fact, IA is the first step in meeting customer goals and can therefore increase brand awareness and product or service sales.”
From A List Apart. This is an excellent description of what information architecture is and how it benefits the business and helps keep projects on track. Includes gory details like deliverables and how they work. Photo from Flickr by Kaeru.
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