Reach Customers Online

Why Do People and Businesses Use Twitter?

“I read a lot of blog posts and articles about “how” to use Twitter to productively market, promote, converse, or network. I read a lot about Twitter etiquette and about how to get followers, or provide value to followers, or be interesting there.

But I hear less about the “why”: Why use Twitter at all, when there are already so many other distractions to your workday, or your home life? Why bother talking to people you won’t ever meet, when you have real-world friends to keep up with? What kind of relationship can you hope to form on Twitter, anyway? Is there something wrong with you? Do you have ADD? Are you lonely, anti-social, weird? Or are you just needy?”

From Marketing Profs. Her four reasons are good for individuals and businesses. Plus the comments are equally interesting. Mostly this is a good case study for how businesses can use Twitter to gauge interest and value of their offerings.

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