How to do Viral Marketing with Twitter
“Publishers can complain and wistfully wish for the good old days of blog links and Google juice, or they can adapt to the new reality Twitter represents. Getting your content “ReTweeted” on Twitter (i.e. getting people to repeat what you’ve said, usually along with a link) can drive significant quality traffic to your site, which in turn can boost your subscriber numbers.
So, how does ReTweeting happen, anyway? Well, here are the 5 factors you need to take into account when trying to get your content to spread virally on Twitter.”
From Copyblogger. This is a short but brilliant discussion of different aspects of retweeting. It reminds me strongly of the early days of email marketing. For example, he has data about the best time of day and week to tweet if you want to encourage re-tweeting, people sending your tweet on to friends. And he includes, in step #5, common types of content in tweets that cause people to send your tweet to others.
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