“Whether you are a Mac person or a PC person, even the briefest exposure to the Apple logo may make you behave more creatively, according to recent research from Duke University’s Fuqua School of Business and the University of Waterloo, Canada.”
As if Mac owners need more proof of their creative superiority, this report describes a test where people exposed to the Apple logo found more creative uses for a brick than people exposed to the IBM logo. Well, duh. From Science Daily. Found through a short but interesting status on the Apple logo in general and Steve Jobs’ fixation with the New York City’s new logo, at OpenLeft.
URLs:
http://www.sciencedaily.com/releases/2008/03/080328085918.htm
http://openleft.com/showDiary.do?diaryId=5019
