“Over the past five years Dr Karl Blanks and Ben Jesson have generated tens of millions of dollars from web marketing, mostly for a small number of physical products businesses.
Since getting far too obsessed with SEO and Pay-Per-Click over the last few years they agreed that their next ‘big project’ would be to increase the number of visitors that actually buy from their websites…
…and they quickly became far too obsessed with conversion rate optimization instead.”
Get their free report that shows how to optimize Google’s Website Optimization tool which is an amazing, addictive tool. They also link to other optimization services. Plus they have a cute squirrel mascot with a very funny email signup privacy notice.
Found through the MailChimp blog which has it’s own cute monkey mascot. Between cute monkeys and squirrels and our Cowboy Bob as company mascots, the animals probably win.
URLs:
http://www.conversion-rate-experts.com/
http://services.google.com/websiteoptimizer/
http://www.mailchimp.com/blog/testing-tips-from-conversion-rate-squirrel/
