Reach Customers Online

Tips for Marketing Your Service Business

“It costs considerably less to keep a customer than to win a new one, so it’s smart to maintain a campaign to upsell or resell existing customers. In fact if you’re not communicating with your customer database at least every four to six weeks, you’re missing opportunities to grow your business. Use a combination of sales and marketing tactics to stay in touch, such as alternating sales calls with e-mail and postal mail. Even with the best of offers, you can burn out your list if you pitch customers too often. So rather than sending only communications with hard-sell offers, intersperse them with e-newsletters containing case histories or other soft-sell but relevant and valuable information.”

Some quick ideas for marketing your web design business from Entrepreneur.com. I especially like the advice above.

However, her advice to use web publishing tools at a domain registrar probably is a bad idea unless you have technical chops and your site design is very simple. I’ve rescued at least three clients from GoDaddy’s publishing tool. And the other publishing tools I’ve seen are equally complicated, from the perspective of non-technical users with average needs. That’s why I finally got fed up and built Red Wrangler.

URLs:

http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article191850.html

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