Search Marketing: First Search Results Page or Bust!
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“According to iProspect’s “Search Engine User Behavior Study,” search marketers should strive to get their natural results as high as possible on search return pages; 62% of search engine users click on links returned within the first page of search hits. A full 90% of users click on hits within the first three pages of search results.”
From eMarketer. Note that eMarketer articles are free for a limited time only.
However, the eMarketer piece is a short summary from a research white paper, Search Engine User Behavior Study (PDF) (17pages) from an SEO vendor, iProspect.
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