Mapping the E-Mail Deliverability Chain

By Tim Slavin on 08 May 2006

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“Years ago, the e-mail delivery chain had just a few links. You loaded your e-mail and hit “send.” After a couple handoffs, the message arrived in your recipient’s inbox the way you sent it.

Today, that chain has many more links. Some block your e-mail, others help it along.”

Fascinating quick article from ClickZ that describes the many, many ways your email marketing can be blocked.

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