Email Open and Clickthrough Data by Industry

I found two interesting bits of research that shows email newsletter open and clickthrough data by industry. MailerMailer (PDF), an email service provider, offers their research completely free. Omniture requires you to provide your contact information. Both sets of data should be useful to compare your results.

Add Your Comment

If you comment to get a link back to your site, that's fine, but please add a comment that expands what is written in the story above. Make your comment personal, share your experience, ask a question. Thank you!

You must be logged in to post a comment.

blog comments powered by Disqus

Connect With Us Online

We provide low-cost, how-to internet marketing information for individuals, businesses, and groups, as well as the people who support them. Learn more

  • Latest Stories
  • Popular Articles
  • Popular Stories

Great Online Communities to Explore

Get the Email Newsletter: Keep Up To Date