Search Engine Optimization: Beyond Keywords
Tweet
“The words people type into a search box are not always the words they like to read when they click on the search result. Here’s why.
In March 2006, 3,252 people searched for ‘New York hotel deals’ according to Yahoo! Search Marketing. In the same period, only 46 people searched for ‘New York hotel special offers’. Yet, I have found through ongoing research that ‘special offers’ is a more attractive phrase to many than ‘deals’.”
Nice thought piece from Gerry McGovern about something that should be obvious but often is not considered in the flood of articles about how to optimize web pages.
Comments About “Search Engine Optimization: Beyond Keywords”
Add Your Comment
If you comment to get a link back to your site, that's fine, but please add a comment that expands what is written in the story above. Make your comment personal, share your experience, ask a question. Thank you!
You must be logged in to post a comment.
Connect With Us Online
We provide low-cost, how-to internet marketing information for individuals, businesses, and groups, as well as the people who support them. Learn more
- Latest Stories
- Popular Articles
- Popular Stories
- How to Pick an Online ECommerce Shopping Cart: 6 Carts Reviewed
- How to Code HTML Email Newsletters
- How To Create An Editorial Process To Publish Web Content
- How to Protect Your Website Images
- How To Do Basic Search Engine Optimization for Web Pages
- How To Easily Edit DNS Zone Files To Configure Email Servers
- How To Evaluate and Hire Programmers, Without Being A Programmer
- Browse all articles
- How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters
- WorkingPoint Easily Manages Your Business Accounting
- Email Newsletters Get More Social
- How to Add Background Images to Email Newsletters
- Contrast is King in Design
- New Search Site Aggregates Personal Data
- Quick and Dirty Remote User Usability Testing
- The Social Media Landscape in Charts
- Resources: CSS Frameworks, PSD to HTML, Text Editors
- How To Code HTML Email Newsletters (All New Version)
- How To Code HTML Email Newsletters (All New Version) - 309,953 views
- How To Easily Edit DNS Zone Files To Configure Email Servers - 31,315 views
- How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters - 24,305 views
- How to Protect Your Website Images - 23,243 views
- How to Pick an Online ECommerce Shopping Cart: 6 Carts Reviewed - 20,408 views
- B2B Buyers Have Very High Social Media Participation - 16,783 views
- The Big, Bad List of Search Engine Optimization Questions to Ask - 16,719 views
- Who’s Your Coding Buddy? - 16,694 views
- How to Deal with Internet Explorer 6 (IE 6) - 16,693 views
- About tweetCC and Why Licensing Your Twitter Tweets Matter - 16,664 views
Great Online Communities to Explore
Community MX - Web Design with Adobe twist
IxDA - Interaction Design
Boagworld - Web Design
SitePoint - Web Design, Coding
The Content Wrangler - Content, Content, Content
@TypeTweets - Twitter for Type-o-philes
Webmasterworld - Web Design
Get the Email Newsletter: Keep Up To Date
Stories, links, and more emailed to you every few weeks!
What is captcha code?, pls provide me captcha code codes or plugin, Thanks in advance.
Fatboy Sweet commented on February 12, 2009 at 8:15 pm |
Start with http://www.captcha.net which has further links, including a link to http://recaptcha.net/ which is a service you can include on web pages.
TimSlavin commented on February 12, 2009 at 9:25 pm |