Search Engine Marketing: Top Five Eye-Tracking Laboratory Test Results
Tweet
“In 2005 three landmark search eye-tracking studies were conducted. Search engine marketing firm Enquiro ran the first tests on Google specifically, then MarketingSherpa’s research team followed up with comparative tests on other major search engines such as MSN and Yahoo!. We also conducted a study of major shopping engines such as Shopping.com.
Turns out that when your customers and prospects search on Google, Yahoo!, or any other engine, their eyes view the results screen in a predictable series of involuntary reactions.
That’s right–eye-tracking lab tests can predict what most people’s eyes will do when they look at search results. You can learn if your ad copy will catch attention (or not). You can also discover how your position on the results page will catch attention. (Do you need to be the first ad on the page, or is it okay to be farther down?)”
Like the email eytracking story in this edition, this is excellent research from Marketing Sherpa.
- Latest Stories
- Popular Articles
- Popular Stories
- How to Pick an Online ECommerce Shopping Cart: 6 Carts Reviewed
- How to Code HTML Email Newsletters
- How To Create An Editorial Process To Publish Web Content
- How to Protect Your Website Images
- How To Do Basic Search Engine Optimization for Web Pages
- How To Easily Edit DNS Zone Files To Configure Email Servers
- How To Evaluate and Hire Programmers, Without Being A Programmer
- Browse all articles
- How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters
- WorkingPoint Easily Manages Your Business Accounting
- Email Newsletters Get More Social
- How to Add Background Images to Email Newsletters
- Contrast is King in Design
- New Search Site Aggregates Personal Data
- Quick and Dirty Remote User Usability Testing
- The Social Media Landscape in Charts
- Resources: CSS Frameworks, PSD to HTML, Text Editors
- How To Code HTML Email Newsletters (All New Version)
- How To Code HTML Email Newsletters (All New Version) - 311,023 views
- How To Easily Edit DNS Zone Files To Configure Email Servers - 31,317 views
- How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters - 24,419 views
- How to Protect Your Website Images - 23,296 views
- How to Pick an Online ECommerce Shopping Cart: 6 Carts Reviewed - 20,446 views
- B2B Buyers Have Very High Social Media Participation - 16,801 views
- The Big, Bad List of Search Engine Optimization Questions to Ask - 16,742 views
- Who’s Your Coding Buddy? - 16,712 views
- How to Deal with Internet Explorer 6 (IE 6) - 16,709 views
- About tweetCC and Why Licensing Your Twitter Tweets Matter - 16,684 views
Great Online Communities to Explore
Community MX - Web Design with Adobe twist
IxDA - Interaction Design
Boagworld - Web Design
SitePoint - Web Design, Coding
The Content Wrangler - Content, Content, Content
@TypeTweets - Twitter for Type-o-philes
Webmasterworld - Web Design
Get the Email Newsletter: Keep Up To Date
Stories, links, and more emailed to you every few weeks!
Connect With Us Online
We provide low-cost, how-to internet marketing information for individuals, businesses, and groups, as well as the people who support them. Learn more