25 Questions Before You Send Email Offers and Newsletters
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“The email marketing landscape has certainly changed over the past year or so (the most significant changes being the increase in email blocking and filtering and the signing of the new Federal Can Spam law). These changes have resulted in updates to email marketing best practices that all legitimate email marketers should follow. The difference is that some of these practices are now required by law.
It has been quite some time since I published an email campaign checklist – almost two years, actually. This first issue of 2004 begins by outlining the things you need to think about when creating your campaign. Then, I have listed 25 questions you should answer before you press that send button (8 of these questions address the new Can Spam Law, in particular). So, get ready to put your email campaign to the test!”
Excellent email checklist from Constant Contact, a low cost email service provider. Their Hints & Tips section has lots of short but useful articles about email marketing. Being the start of the holiday season, you also might want to read, 7 Tips to Wrap Up Holiday Sales, another good piece from their archive.
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