Web Analytics Conference Wrap-Up Report: 12 Action Items for Marketers
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“According to MarketingSherpa data, only 28.7% of online marketers have Web analytics data at their fingertips and refer to it frequently to make better decisions.
Everyone else either relies on “gut” or “guestimates” because they either don’t have decent analytics systems or they are “too busy to plow through the stack of reports.”
But, checking the actual data pays off. Marketers who frequently check their analytics reports tend to get around 25% higher conversion rates than everyone else does.”
The report from MarketingSherpa is a great read with some unusual ideas: make sure search terms people use to find your site show up in your offline marketing materials. Access is free until April 8, 2005 and only a few bucks after that.
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