How HTML Code Affects E-Mail Deliverability
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“A common e-mail marketing misconception is e-mail is filtered because it contains words such as “free” in the subject line or body. By itself, that won’t get your e-mail filtered. Though certain content combinations may get a message filtered, ISPs may be trapping your legitimate e-mail for infractions you rarely pay attention to.
Take HTML code. Using outdated or incorrect code is a major reason why e-mail to domains such as MSN/Hotmail and AOL are blocked or delivered to bulk or junk mail folders.”
Short but good article from ClickZ. I’ve written extensively from a programmer’s point of view about How To Code HTML Email Newsletters that the average person can use to read and modify their code. This ClickZ article has some additional ideas.
URLs:
http://www.clickz.com/experts/em_mkt/email_delivery/print.php/3490146
http://www.reachcustomersonline.com/index.php/article_detail/how_to_code_html_email_newsletters/
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