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“[Radio] Listeners won’t remember an URL. It’s a group of meaningless letters and a file extension. The words are hard to spell. She didn’t spell out “labour�.” Even if she had, most of the audience probably wouldn’t have remembered unless they wrote it down right then and there.”
From ClickZ a thoughtful article about how cross media promotion, in this case radio to web, works in the real world. It is not pretty.
URLs:
http://www.clickz.com/experts/search/results/article.php/3445971
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