“Most businesses are faced with a fairly straightforward question today - How do I measure success? Obviously looking at the balance sheet every month can give you some insights into how you are doing. However most of us know that this is too late in the game to be pro-active in terms of how you react to your customers needs.”
Excellent article that shows how a one question survey can be used to determine customer satisfaction and loyalty over time. It’s from QuestionPro, an online survey vendor that competes with SurveyMonkey.
Full Disclosure: QuestionPro advertises on this site. My recommendation of this article and their service is based solely on my non-financial interactions with them to date. The editorial policy of this site forbids payment for any recommendation on this site.
URLs:
http://www.questionpro.com/akira/showArticle.do?articleID=customersatisfaction03
