Reach Customers Online

57% of Consumers Will Give Email Addresses to a Local Retailer: How to Take Advantage of That Fact

“According to new data from Transact Media Group who’ve gathered 12 months of results from 100-small businesses in the Southeastern corridor, 57% of consumers will fill out a card to receive email alerts when asked to by a clerk at a local small business such as a beauty parlor, car-repair shop, or restaurant.

When you couple this with data from Quris’ email study last summer, that revealed consumers vastly prefer receiving email from local “traditional” businesses to any other type of marketing messages, it opens up a world of opportunity.”

Not to be disrespectful but this has been news for at least two years to anyone who works with local businesses. It’s because customers of local businesses have a personal relationship with those businesses that national brand driven businesses cannot emulate. The article does include some good ideas about how to collect email addresses. From MarketingSherpa. Content is available free until March 13, 2004.

URLs:

http://www.marketingsherpa.com/sample.cfm?contentID=2621

Related Stories

New Survey Data: US Consumers Reveal They Only Want to Get Email From an Average of 16 Mailers Each

Local Search Brings Consumers Home

Yahoo: Trying to Be a Local Hero

Local Search: The Hybrid Future

7 Steps to Optimize Your Email Welcome Message

New Stats Reveal What’s Working in Email

2003 Email Metrics Survey: 2,327 Marketers Report Opens & Clicks Still Strong Despite Spam

How to Conduct a Company-wide Email Marketing Audit: 5 Steps & Lessons Learned