Search Engine Feeds: Feeding Frenzy, Part 1
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“Tapping the power of product and page feeds in a manner that delivers acceptable ROI isn’t trivial. Your internal and/or search agency teams must have an understanding not only of the technical specifications of each feed that’s to be developed and managed, but also how feed management will be executed to assure the right blend of ROI, spending level and profitability. Each traffic vendor that accepts feeds has slightly different specifications.” Includes list of different search engines that accept feeds. From ClickZ.
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