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Analyzing Customer Data

Analyzing Customer Data: “If you want actionable intelligence, you’re going to have to work for it. And you’re going to have to pay for it. It’s more important than ever to do the homework before you choose a solution.” Interesting discussion about different options for reporting website activity. A little biased towards their parent company (Jupiter Research) but still thoughtful. From ClickZ.


URLs:

http://www.clickz.com/res/analyze_data/print.php/2222731
http://www.clickz.com

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